Salon E-Mail Marketing

3 Quick And Easy Ways To Build A Profitable E-Mail List For Your Salon

You finally realize that you need a good e-mail list for your salon. Perhaps after reading countless articles and sought expert advices and have read many success stories of salon owners filling their stations using e-mail marketing for their salons you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about an e-mail lists and have followed all the advice you have recived to the letter and you still weren’t able to fill those empty chairs.

In fact, you may have even lost money in the process. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually picks up the phone and books an appointment.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight in. Just because you send an e-mail out to people from your list doesn’t mean they are going to instantly flood your salon or spa.

Here I will offer more advice, for those who have started building an e-mail list and are not seeing the results, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable e-mail list.

1) Get your customers to trust you and your products first. Just launching your e-mail list and begin selling right off the bat is bad idea and would not make you a believable seller. You first need to develop a rapport with your readers. Deliver value first before trying to sell. Value can be delivered in giving away helpful hints and tip. For example seasonal advice is always welcome. How to keep your hair looking great in the summer sun and themes of that nature. Put many articles out there before you start the selling process.

Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start selling to your readership more effectively. Friends are always good customers. Put up a link to your site in your mailings so that people may be able to see what you’re business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they feel they don’t know you.

2) Focus on an “In Demand” product or service whats hot right now in the market. It maybe a new look or new conditioner, nail product if you do that in your salon. Find out what your customers want and give it to them. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your e-mail list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other e-mail list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced e-mail list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable e-mail list, that help to fill seats at your salon or spas work stations, doesn’t just happen overnight. There are many preparations and effort to do. Lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.