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Well I have four strategies you can add to your marketing arsenal that could significantly increase the number of new customers to your business in as short as a month.

Strategy Number 1: Tap Into Your Salons raving Fans – Raving fans are a tremendous source of new customers.

If you make an effort to personalize every sale and give every customer the VIP treatment, you can build a customer base that become fans  for your salon or spa business. In one of my previous posts I spoke of the power of word of mouth marketing for your salon or spa. Raving fans can’t help but tell others about your service and products. These are your most prized customers and your investment in service should be based on the value they bring to your business, which can be exponential.

Strategy Number 2: Create A Referral Program – Referrals are a fantastic way of increasing your customer numbers, but you do need to have a plan and proper method to generate referrals? Aside from terrific value and customer service, do you offer customers who bring referrals to your business anything special for those referrals? It is important to always reward customer referrals. Most people wonder, “What’s in it for me?” when it comes to promoting someone else’s business. That’s why you have to make referring your business worth it to them. Gifts, closed door sales, special events or even discounts are all ways to keep the referrals coming.

Strategy Number 3: Form Strategic Business Alliances- Partnering with other businesses that aren’t in direct competition with you is one of the easiest ways to grow your salons customer base. For example you could form an alliance with other beauty related retailers. Such as clothing stores, shoe shops. What about aligning with a jewelry shop or even a local gym?

Consider your business and other businesses that share your views and philosophies, but sell a different product. How could access to their customers grow your business? Customers trust businesses that have shown their loyalty and will be inclined to follow their recommendations. When you build strong alliances with other businesses that share your philosophy, you create a win-win situation for everyone involved, including the customer.

Strategy Number 4: Build a Trained and Skilled Workforce- A team that is empowered and has a sense of ownership can boost your customer base dramatically.

Remember, your team comes into contact with people both in and out of work every day. Every one of those interactions can be a marketing opportunity for your salon or spa business. Your responsibility is to teach your team the skills they need to promote your business to everybody they come in contact with.

To do this, your team needs your attention, guidance, and training. And don’t forget about your team’s bottom line either. They will need to be incentivized to do the job properly. If you make these investments, you’ll find your team will do a better job at converting prospects into sales, building your customer base.

Welcome to the Salon Success Email Marketing Mini Course.

If you can spare 5 minutes, I’m going to introduce you to the power of Email Marketing. I’ve created 7 short lessons that show how you can massively improve your Salon profits with effective email marketing.

I know your time is valuable so let’s get straight into it.

Lesson # 1: Start Following Up With Your Prospects!

If you don’t have a professional, personalized, systematic and timely follow-up approach that hits your prospects with your message at least four to eight times, you’re LOSING money!

The bottom-line is this: following up can increase your sales significantly. In fact, sending multiple follow-up messages can increase sales by 80% and as much as 400% or even more!

Here’s the typical approach that Salon & Spa owners take. They send out an offer to their list and sit back and wait for the orders or the phone to ring.

OK… you might have some success. But it’s only a drop in the bucket to what you could achieve if you followed up 4 to 8 times.

Will that take any work? Short answer is YES! But you can systemize it and make it automatic.

That’s where email marketing can work for YOUR Salon.

Imagine an automated follow up system sent directly to your prospects email inbox. Once you set this up, it will continue to be delivered to ALL your prospects who have provided you with their email address.

It works for you 24 hours a day, 7 days a week and never takes a day off… in fact you don’t need any staff for this to work.

I’ve seen a Salon send out 3 emails promoting a special event. Within 5 minutes of the first email going out the phones started to ring. And this continued on for over a week as prospects opened up their emails and responded to the offer.

The end result was over $20,000 in sales generated by email marketing.

Is YOUR Salon doing that?

Get Your Salon E-Mail Marketing Blueprint Now…Just Click Here!

Lesson # 2: Understand The Power of an Autoresponder!

You need to understand the power of an autoresponder! If you don’t quite understand that, then this may help you.

Autoresponders allow you to automate the process of instantly replying to someone who either…

1. asked for more information or
2. did something (such as buying from you).

When you start putting the wheels in motion to consistently follow up with your prospects, you’ll start seeing the incredible results this amazing tool brings!

For example, you can use your autoresponder to:

• Send instant information to people who request it;
• Follow-up automatically with your HOT prospects;
• Deliver a multi-step course or offer lessons by email;
• Publish your ezine by broadcasting to your opt-in list;
• Convert inactive or “dead” leads in your current list;
• And promote (i.e., “upsell”) backend products!

It’s about putting your Salon / Spa business on autopilot.

So where can you get your hands on an autoresponder and start putting your Salon / Spa business on autopilot?

Well there are many available. I’ll go into it more in a little while when I refer you to another great resource on email marketing specifically for Salons & Spas.

Discover How You Can Apply The Power of E-Mail Marketing To Your Salon or Spa…Just Click Here!

Lesson # 3: Start Capturing Your Clients Email Addresses!

Just because email marketing is an online system, it doesn’t mean that you need to have a Salon or Spa website.  All you need to do (start right now!) is ask for their email address in the basic contact information you collect from them when they first visit your salon or spa.

You don’t need to have a website to start emailing your clients. It’s easier and far more effective if you do, but don’t let it stop you collecting them in other ways.

If you do have a salon / spa website then make sure you have an “opt-in” form on your website. This is a place where they are asked to enter their email address which will automatically assign them to your autoresponder at the time they enter their details. They will then automatically get emails from your autoresponder helping you convert them from prospect to paying client.

How do you get your website visitor to opt in to your autoresponder. Easy… you bribe them… but you do it ethically.

The easiest way is by offering an opt-in subscription to some kind of publication or free bonus. To get the bonus, they have to give you their email address.

The objective is to automate the whole process. You get traffic (visitors) to your website then make them an offer in exchange for their name and email address.

By now you’ll be getting an idea on how these email strategies can boost your sales. And I’m not talking about increasing sales a “little bit”, I’m talking a “massive amount”.

The fundamental element is “repeated contact” with your prospect. It’s following up with them consistently over a period of time. It may take 7 contacts before they are prepared to buy from you… maybe even more!

Email marketing will create a systemized, automated follow up with your prospects that converts them to paying clients.

Click Here Now To Get Your E-Mail marketing system for your Salon or Spa Business.

Lesson # 4: Your List Is Your Goldmine!

Read that title again… “your list is your goldmine”! I’m continually amazed at how few Salon & Spa owners truly understand that.

Here’s the reason why I say that.

Most Salon & Spas gear all their marketing to gaining a NEW client. They spend very little on trying to get their existing clients back into their Salon or Spa on a more regular basis.

Think about it… how much do you spend on marketing to get a new client as opposed to the amount you spend on getting your existing clients back into your business more often and getting them to spend more money on your services.

I bet it’s “skewed” towards the new clients!

OK, what can you do about it. Simple… make your existing clients a great offer, not a good offer… I mean a great offer. How about $350 worth of value for only $147, saving them a huge amount. Now email it out to your list.

Total cost of advertising… probably close to Zero, result… even at one sale you will make money! How often do you get a return on investment that good?

Of course there’s a little bit more to it than that… how do you email it, how do you automate it, how can you create a system that repeatedly gets great results.

The trick is to learn how to use email marketing effectively… the rewards in greater profits for your Salon could be massive.

Lesson # 5: Avoid The Danger Of Email Marketing!

Your online business could be taken away from you tomorrow… That’s right… email marketing could kill your business and you would lose everything!

You may have spent years building a responsive money making list of prospects and spent hundreds of hours building an automated email marketing system.

You could lose your autoresponder system, your complete online list… without you having any say in it at all.

How? It’s called spamming. No doubt you’ve heard that term before. It’s sending out emails to people who have not requested it.

Successful email marketing is all about “permission based” contact. That is, you only send out emails to those people who have requested your information… and who have subscribed voluntarily to your online list.

All the problems associated with spam can be avoided… if you know the correct way to go create an email marketing system.

And, using “permission based” marketing, you will create a “laser-targeted” list of prospects who will respond to your email marketing by spending their money in your salon or spa.

So be warned! Don’t ever be “swayed” by offers of emailing to big lists. If the prospects haven’t asked for your contact you could be prosecuted for spamming.

Want To Find Out How You Can Do This In Your Salon or Spa…Click Here Now!

Lesson # 6: How To Write “Magnetically Charged” Emails!

How to write magnetically charged emails? The type of emails that get your prospect to respond to whatever it is you are asking them to do.

If you send them an offer, you want them to buy. That’s pretty logical isn’t it? But all too often, that doesn’t seem to happen.

I’ve reviewed many email offers that Salon & Spa owners have sent out. And many have the same basic mistakes that cause prospects NOT to respond.

There’s a number of essential steps you should follow when writing emails. Each one is designed to improve your sales. Get them all right and you could make massive sales from your email offer.

Let me cover one of those steps right here…

It’s creating a sense of urgency and/or scarcity. Here’s what you do. You create a great offer then email it out to your list. The strategy is to limit the offer to only the first 17 respondents… the offer is that good that you can only afford to give away 17 packages.

You could add the urgency by stating that the offer is only available for the next 3 days or until the 17 packages are sold.

It’s very effective in getting your prospect to act quickly… and results in more sales.

So what about the other steps. Later on I will refer you to a great resource that has them all laid out for you… but for now I just wanted to introduce you to the idea that a great email that is designed to sell can easily be created.

Lesson # 7: The Biggest Benefit of Email Marketing!

Is Email Marketing the only thing you should be doing to build your Salon / Spa business? That’s easy… NO it’s not!

It is just ONE of the things you should be doing!

However, email marketing is a strategy that can be automated and, once you have set it up, requires very little input from you to manage.

But let me tell you what typically happens. You create a client list, build it up from online sources (website) and “offline” (clients who walk in to your business and provide their email address)… and then you start emailing them.

You present them with “magnetically charged” emails that promote your offers and you start to get results that puts money in your bank account.

You also market to your clients in other ways like mail, newspaper advertising, other promotions… and that starts to work for you as well.

The end result is that you create systems that consistently work for you… systems that combine the power of different mediums, online and offline.

And your Salon / Spa profits soar!

So it’s not just email marketing… it’s a combination of many different marketing strategies.

But let me tell you what I consider to be the biggest benefit of email marketing.

If you walk into your Salon or Spa today and business is a little quiet… you need to do something that will generate business quickly. You sit down, spend 10 minutes putting together a great offer and then email it out to your list.

Within a few minutes the phone starts to ring with clients who want to buy the offer you just emailed out.. and it continues to ring throughout the day and the next, as more and more read your email.

Is there anything as powerful as that? Anything else that can bring in business as quickly as that? Right now, in your Salon or Spa, do you have anything to match that?

Do you have the power to turn on the “money tap” when you need to? Some Salons & Spas do… not many, but some do!

I want to refer you to a great resource. It’s called “Email Marketing for Salons & Spas – Email Success Strategies to Explode Your Salon & Spa Profits”

This system can show you how to apply this “turn on the money tap” strategy to your business. Click on the link below. Everything I have discussed in this mini-course is shown in more detail. There’s even an 8 step, 42 day automated follow up your prospects system that you can quickly adapt to your business, plug it into an autoresponder and start using.

That’s the end of this mini course. You now have strategies that you could start using today in your Salon / Spa business.

About The Author

David Glendinning specializes in Direct Response Website design and Business Coaching for the Salon and Day Spa industry. If you want a website that pulls in the clients and puts $$$ into YOUR cash register then visit Salon Success Website. For your FREE Report… The 7 Common and Costly Mistakes Salon Owners Make With Their Website, go to Salon Website Secrets

Sending promotional gifts is a means of rewarding clients to appreciate their kind cooperation through out the years; they will make customers of your salon business feel that they are valued. Flyers are discarded the moment they are received, and are seldom read. But when a person is gifted with something that he/she can use, there is a probability that they will not only enjoy it, but they will also keep it for sometime, might be for several years and until the time they have it, they will remember the company. One of the better methods is to print the name of your salon or spa on the gift. This doesn’t involve any strategy and can be implemented even if there is lack of imagination. Name and brand recognition can be established by getting the logo of the salon or information of the salon/spa printed on the gift. This also helps build recognition among potential customers.

Also give the customers the gifts that last long. The longer the gift lasts the longer the customer will remember your company. Gifts like pen, key chain, coffee mug, calendar, refrigerator magnets, etc. which not only lasts forever but are something that is observed and used many times a day. There are certain gifts, which can fit the budget, promote marketing and at the same time serve the purpose of gift.

Calendars are one of the most opted gifts by small companies as promotional products. They aren’t expensive and are used year round. Following them are office supplies. Stationary tub, embedded pens, sticky pads and diaries containing the logo of the company are very good gift ideas too.  Desktop accessories are the next best things. Things like pen stands, paperweight are hot giveaways. In the beauty industry free samples can be used or better again bundle a number of free samples together and you can make “gift baskets”.

For home gifts like fridge magnets, coffee mugs and thermo-flask make ideal gifts. They, too, get noticed many times a day. The good thing about them is they can be modeled in different colors, shapes and styles and can be unique when compared to other’s promotional products. And hence, they are more like collectible items. Innovation can increase the interest of the user in this regard.

Key chains are also something which is carried everywhere and they don’t even cost too much. Usually people use the promotional ones to store spare keys. T-shirts and cap are a bit expensive, but are worth the investment. They are usually worn outside and people around can easily sight the company’s name and logo and they function like a walking billboard.

Creativity is the key to selecting a right gift to market your salon and so is the money. The more the money invested, the better the gift, but the gift should be selected such that it earns maximum returns.

When it comes to learning more about the popular beauty business, there many individuals who wonder exactly how turning on the television can help. Well, if you are like many others, there is a good chance that you have cable or satellite TV.  If you do, this means that you often have access to a large number of channels.  One or two of those channels may be referred to as beauty or fashion channels. These types of channels are where you may want to go to learn more about the latest in beauty or fashion tends and beauty courses. You may also find shows that help you learn how to properly apply your makeup and so forth.  If you are a beauty therapist or thinking of becoming one then these programs can be a goldmine of information.

Discover How To Profit From Your knowledge of Beauty…Click Here Now!

In addition to television channels and shows that are devoted to fashion and beauty, you may also want to think about tuning into an entertainment show.  Entertainments shows are shows that often cover the entertainment industry.  It is not uncommon to find a popular celebrity being interviewed or shown on an entertainment show.  As you likely already know, celebrities are often well known for their good tastes in fashion, as well as their beauty.  By watching an entertainment show, you may able get a good look at some of you today’s hottest celebrities and the latest fashion and beauty trends they are sporting and are either emerging or about to emerge in the beauty business.  In addition to traditional entertainment shows, you will also find that many news channels also have a small entertainment session.

It may even be a good idea to just sit down and start watching a television show or a movie, particularly one that is new or was just recently released.  As it was previously mentioned, celebrities are often known for looking their best at all times, especially when they are on screen. If are looking for new ways to spice up your appearance, beauty wise, you may to examine some of the many fashions and beauty products that are shown your television screen. In a way, this won’t even seem like research to you.  It is fun to watch TV and kind of amazing when you think about everything that you can learn from it.

In your search for beauty and fashion related programming, you will likely also come across infomercials.  These are paid advertising slots.  In addition to just selling a beauty product, many infomercials contain multiple product reviews and recommendations from others.  While it is nice to find neat beauty products on your television screen, you need to remember that there are no guarantees.  Infomercials are a great way to find and possibly buy beauty products, or potentially beauty courses, but they may not necessarily be the best at helping you understand the latest in today’s beauty trends.

As you can see, there are a number of different ways that you can use the television to help you learn more about the beauty business, as well as other beauty related issues.  This is nice as television is likely something that you already have; therefore, no extra expenses need to be incurred.  All you need to do is set aside a few minutes of your time, grab the remote and you should be good to go.

Discover How To Profit From Your knowledge of Beauty…Click Here Now!

You finally realize that you need a good e-mail list for your salon. Perhaps after reading countless articles and sought expert advices and have read many success stories of salon owners filling their stations using e-mail marketing for their salons you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about an e-mail lists and have followed all the advice you have recived to the letter and you still weren’t able to fill those empty chairs.

In fact, you may have even lost money in the process. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually picks up the phone and books an appointment.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight in.  Just because you send an e-mail out to  people from your list doesn’t mean they are going to instantly flood your salon or spa.

Here I will offer more advice, for those who have started building an e-mail list and are not seeing the results, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable e-mail list.

1) Get your customers to trust you and your products first. Just launching your e-mail list and begin selling right off the bat is bad idea and would not make you a believable seller. You first need to develop a rapport with your readers. Deliver value first before trying to sell.  Value can be delivered in giving away helpful hints and tip.  For example seasonal advice is always welcome.  How to keep your hair looking great in the summer sun and themes of that nature.  Put many articles out there before you start the selling process.

Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start selling to your readership more effectively. Friends are always good customers. Put up a link to your site in your mailings  so that people may be able to see what you’re business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they feel they don’t know you.

2) Focus on an “In Demand” product or service whats hot right now in the market. It maybe a new look or new conditioner, nail product if you do that in your salon.  Find out what your customers want and give it to them. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your e-mail  list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other e-mail list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced e-mail list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable e-mail list, that help to fill seats at your salon or spas work stations, doesn’t just happen overnight. There are many preparations and effort to do. Lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

Want Some Help To Build A Great E-Mail List That Will Help You Fill Your Salon…Check Out This Great Package Now!

Speaking of making money as a beauty consultant, there are many individuals out there who wonder if it is really possible to make money.  If you work as beauty consultant, there is a good chance that you will likely end up starting your own business. While it is always risky and sometimes tricky getting your own business up and running, it is more than possible for you to make money as a beauty consultant.  If you would like more information on how you can go about doing so, you may want to continue reading on.

Before examining how you can go about making money as a beauty consultant, you may be wondering exactly what one does.  When it comes to beauty consultants and the tasks that they perform, you will find that it varies. Different beauty consultants often offer different services.  In most cases, a beauty consultant will advise an individual on what type of makeup they should wear or how they should wear their hair, everyday or just for a special event.  In some cases, you may also find beauty consultants who go as far as show a client how to properly apply their makeup or even doing so for their client’s special occasion.

When it comes to working as a beauty consultant, many hopeful beauty consultants wonder if any experience is required.  As previously mentioned, many beauty consultants start their own businesses, but beauty salons or even beauty supply stores hire others.  If you are interested in starting your own business and working for yourself, you do not necessarily need to have any prior beauty training or experience, although it will likely help.  However, if you were interested in working for an existing beauty salon or supply store there is a good chance that there may be some education requirements or work experience requirements.

One of the next commonly asked questions is how money is made. As it was previously mentioned, beauty consultants often advised their clients on how they should dress, wear makeup, or wear their hair, often for a special occasion.  If you are interested in working as a beauty consultant, you will charge your clients for using your services.  Different beauty consultants charge their own fees, so you can do the same, but you may want to see what your competition is charging. This will give you the opportunity to make sure that your rates stay fair and competitive.

Of course, to make money as a beauty consultant, you need to have clients or customers.  What is nice about working as a beauty consultant is that you can target all individuals in general, but there are also groups of specific individuals that you may want to think about targeting. These individuals are often referred to as your targeted market. As previously stated, many individuals hire fashion consultants for special occasions or special events. These special occasions and events may include starting a new job, a job interview, a wedding, an elegant dinner, an important business meeting and so forth. These are the individuals that you may want to spend most of your advertising dollars on.

The above covered points are just a few of the many that you should first familiarize yourself with before you jump right in and open up your own beauty consultation business.  You may want to do additional research and to do that you can use the internet or visit your local bookstore for guides on how to start your beauty consultation business.

A salon or spa business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in the health and beauty field. The advertising article can have information about the company. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Once your business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities your salon business shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.

Free bulletin board located in the neighborhood, like in grocery stores, libraries, and boutiques, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by you salon or spa to help further market you business. Both the sender and the receiver can view this advertisement.  Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers. Call them and ask them about there stand-by space offers.

Free offers can be provided to your customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.

Well let me clear this one up right away, nothing could be further from the truth, people are still spending. They are more critical of where they spend but have no doubt the spending goes on.

The main difference I see in those salons that are struggling right now, and those that are not is that those salons that are maintaining and sustaining businesses are taking action, trying new things and keeping optimistic.  Not wringing their hands and moaning how the down turn in the economy is affecting business.

Ok, so you’ve decided to join the ranks of the successful salon owners, shake off the negativity and take positive action.  Where do you start?

The fastest way to dramatic salon or spa growth even in recession is to do as many things as possible to increase your success.

However If I were to focus on just one area to start with it would be generating referrals. Referrals or the lack there of, stem directly from word of mouth, what your customers are saying about your business.

Word of Mouth marketing is the most powerful form of getting new business. As business owners we all know this but surprisingly hardly any business really gives any thought on how they might encourage and maximise the benefits of this age-old marketing strategy.

It’s assumed that if you do a good job, word of mouth will just naturally happen. This is not the case, if you really want to build referrals and word of mouth business you need to encourage it.

To encourage it you must be offering Critical Non Essential also know as CNE’s. These are the little things in business that are so important in determining how clients judge your product or service – even though they have very little to do with the product or service itself.

When someone walks into your salon or spa they expect a great, cut, style, colour, massage. These are the Essentials. This is doing what you do properly. So while focusing on delivering this is important, often times its not what will really stimulate word of mouth marketing for your business.

Providing unexpected services is terrific customer service. Doing what every one else does is simply expected and therefore does not have any real impact on your customers.

Customers respond to so much more than just the product/service you provide. It may be the offer of a cup of tea, clean, well-presented and smiling staff, regular thank you cards, acknowledging a customer’s birthday or something bigger such as an annual fashion show hosted by you where all of your regulars are invited.

It is important to implement a system to train front line people to give expert service, but it is even more important that the system encourages and allows warmth and bonding with customers.

Customers need to believe they are cared for, even if only a little and customers will return to places where they feel cared for. CNE’s will give that feeling to your customers and get them talking about you and your business.

So you want a business that survives and thrives even in lean times then Here is the prescription for profitability and security: Focus on your existing clients and how you can be of “better” and/or “greater” service to them. So just invest 30 minutes a day, everyday thinking about how you might be of better and greater service to your clients. If you do the “Word of Mouth” leads will flow and your business will grow.